What is video actually good for? (video series)
Where people go wrong using video. 1. Why video is not good for explaining 2. The Napkin Test 3. The human connection 4. The semi-interested
Why did GSK make such a bad explainer?
Why do well-funded companies make bad explainers?
Don’t do this on your video
If you’re using a second camera, beware of breaking eye contact. It’s just kinda rude.
The danger of promoting social media content creators
I work a lot with social media content makers — the foot-soldiers that actually make the graphics, craft the reels, and who write the posts — and I’ve noticed a kind of tragic pattern. The best way to explain is with an example from my time at BBC Three. A while before I started as …
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The viral video that lost votes
When Hilary Clinton was running for president in 2016 her campaign released a video called Mirrors. It featured young women looking in the mirror while misogynist quotes from Donald Trump (”slob”, “pig”) played in the background. It was a powerful ad and it was widely praised and quickly shared by media outlets. Considering the impact …
When Hollywood forgets about the script
When George Lucas released the first of the Star Wars prequels in 1999 I was a kid. I remember watching the trailer and being excited by the droids, pod-racing and Jedi duels — ”Wow, double lightsaber!” Soon it was time to go see the actual film in the cinema. I remember sitting there in the …